Tuesday, November 3, 2009

LEGO store grand opening

Here's a press release from the LEGO people. The thought of attending this makes me cranky, but I'm sure some people would have a blast:

Grand opening of a new LEGO Store on Friday, November 6th at Arundel Mills. To celebrate the grand opening, a Team of Master Builders will help children build a custom 12-foot Christmas tree complete with packages and ornaments. Children get a free LEGO Certificate of Achievement for helping, while supplies last. [Really, free?!] Building continues throughout the weekend until the final LEGO is in place.

LEGO Stores house wall-to-wall product amidst three key design components. The “Pick-A-Brick Wall”, by far the hottest store feature, offers the option to purchase specific LEGO bricks and elements in a variety of colors and shapes in bulk. The “Living Room”, an interactive play area prominently positioned in the center of the store, gives consumers a chance to get “hands-on, minds-on” with LEGO products, view out of the box displays or just take a break from shopping. Finally, a “Brand Ribbon” runs the circumference of the store, featuring LEGO model displays, company history and fun facts to entertain guests.

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